Advertising Promotes Obesity
Advertising,
particularly advertising on TV does play a role in making people, especially
children obese. When a child watches a show they will see an ad during the
commercial break that features a high fat, sugar and/or sodium product. When
you think about this, during the 30 minutes the show is on, approximately 22 minutes is dedicated to the actual episode and the rest of the time is filled
with ads. With constant exposure to these commercials, children are influenced
to eat unhealthy foods. Furthermore, during the show children tend to eat snacks
without even thinking about it. In the end, these influences and eating habits
increases the likelihood of obesity.
In
recent years, marketers and advertiser have gone beyond the promotion of
products on just TV and started to use other digital marketing methods. These
techniques target teenagers through their cell phones, video games, social
media and other mediums.
Advertising and Its Role in Obesity
In
many ways, the individual, parents, food manufacturers and sellers all need to
take responsibility for the wellbeing of their health, the public’s health and
their children’s health.
Marketers
and advertisers do have a role in providing content that is appropriate in
promoting healthy lifestyles. With that being said, I do not feel like this has
been done. The role of an advertiser is to sell a product and if the target audience
is a child they are going to gear the products ad towards the child.
This child in response to viewing the ad will then pester their parent or
guardian to buy the product. Additionally, it is also the role of the
manufacture to produce and develop healthier food options that are low in
unhealthy fats, sugars and/or sodium.
Is it Real or is It Delicious and Fun?
Food
stylist play a large role in styling food in such a way that it makes it more
appealing to the consumer. Products we see in reality do not reflect the
product we see in ads or commensals. The reality is, the product being shown in
these ads are not as delicious and fun as they are when we buy them ourselves.
This is deceptive and not truthful. Advertisers and marketers are selling a
glorified version of the product.
A
great example of the difference between a stylized product and a product made
in reality is the McDonalds campaign were their show the difference in their
Quarter Pounder.
Our Responsibility
If
changes are to happen people need to be outraged by these ads. When people are
outraged to the point of taking action, change typically occurs. Change does not
typically happen when people do not speak up and request change. It is our
responsibility as the consumer to insist that companies, adversities and
manufactures change the way they market their food products.
Furthermore, assuming that change does not happen we as the consumer can also
take steps to help protect yourself and other against fast food commercials.
Some suggestions are:
- Understand advertising tactics. For example, stylizing food or using celebs to indorse their product.
- Thinking before you eat. Are you really hungry and is there a better choice?
- If you are going to be sitting around for a long period of time, maybe during the
- It’s OK to eat fast food just do it the right way and make the right choices when at the counter or drive through.
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